In the UK on 24 April 1949, the post-war rationing of sweets finally came to an end.
Understandably, this led to mega-long queues outside sweet shops, as years of repressed taste buds led to a gigantic sugar rush to the UK’s confectionery outlets.
The rationing was reintroduced four months later, due to the sudden and unsustainable demand for soor plooms, never-ending gobstoppers, aniseed balls, etc…
We are very struck by that word, ‘de-rationing’.
Aberdeen Journal – Friday 22 April 1949
Image © D.C.Thomson & Co. Ltd. Image created courtesy of THE BRITISH LIBRARY BOARD.
Western Daily Press – Monday 25 April 1949
Image © Northcliffe Media Limited. Image created courtesy of THE BRITISH LIBRARY BOARD.