Reading the adverts in the newspaper archive provides you with a fascinating insight into days gone by – truly, some of the adverts are wonderful.
Our current favourite is the advert that uses the famous ‘Stand out of my light’ encounter between the jar-dwelling Diogenes and Alexander the Great, in order to sell health pills.
Such an in-depth knowledge of ancient Greek philosophers seems to suggest that early Victorian copywriters were rather erudite characters who had benefitted from receiving a classical education.
We plan to post more of these interesting and erudite adverts on the blog in the near future.
Lincolnshire Chronicle – Friday 17 June 1842
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http://www.britishnewspaperarchive.co.uk/viewer/bl/0000354/18420617/027/0004
