On 2 April 1748 the Ipswich Journal reported on ‘the most terrible‘ fire which had broken out at a Mr. Elridge’s, a peruke maker, in Exchange Alley, London. Rumours soon spread that a boy had left a candle near some wig boxes, which had been set on fire, and then: The Flames [had] extended themselves into Cornhill, and burnt down the Houses of Mr. Walthoe, Mr. Strahan, Mr. Meadows, Mr. Brotherton, and Mr. Astley, Booksellers; Toca’s and the Rainbow Coffee-Houses, the Fleece …