In the UK on 24 April 1949, the post-war rationing of sweets finally came to an end.

Understandably, this led to mega-long queues outside sweet shops, as years of repressed taste buds led to a gigantic sugar rush to the UK’s confectionery outlets.

The rationing was reintroduced four months later, due to the sudden and unsustainable demand for soor plooms, never-ending gobstoppers, aniseed balls, etc…

We are very struck by that word, ‘de-rationing’.

Aberdeen Journal – Friday 22 April 1949

Image © D.C.Thomson & Co. Ltd. Image created courtesy of THE BRITISH LIBRARY BOARD.

http://www.britishnewspaperarchive.co.uk/viewer/bl/0000578/19490422/009/0001

Western Daily Press – Monday 25 April 1949

Image © Northcliffe Media Limited. Image created courtesy of THE BRITISH LIBRARY BOARD.

http://www.britishnewspaperarchive.co.uk/viewer/bl/0000513/19490425/031/0001