On the 8th of January 1940 rationing was introduced in Britain. With over 70% of the food supply imported before WWII, the government decided to safeguard against any plots to starve Britain into submission by introducing the rationing scheme.
The Ministry of Food’s explanation for the scheme was published in a number of newspapers:
The new scheme was well documented across the newspapers…
But there was reassurance that even the royal family was doing their bit for the war effort: