Butlin’s – The British Newspaper Archive Blog

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‘The Most Remarkable, Invigorating, and Enjoyable Holiday You Will Ever Have’ – The Holiday Camp Phenomenon

By 1939 there were an estimated three to four hundred holiday camps established across the United Kingdom, with the smallest housing fifty beds, and the largest with six thousand or more. What was behind the surge in popularity? We explore the holiday camp phenomenon by delving into the pages of the British Newspaper Archive, using the myriad of advertisements, photographs and articles located there to discover more about this mainstay of the British seaside resort. In 1936 William ‘Billy’ Butlin

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