Using Ancient Greek Philosophers and Emperors to Sell Health Pills – Copywriting for Newspaper Adverts in 1842 – The British Newspaper Archive Blog

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Using Ancient Greek Philosophers and Emperors to Sell Health Pills – Copywriting for Newspaper Adverts in 1842

Reading the adverts in the newspaper archive provides you with a fascinating insight into days gone by – truly, some of the adverts are wonderful.

Our current favourite is the advert that uses the famous ‘Stand out of my light’ encounter between the jar-dwelling Diogenes and Alexander the Great, in order to sell health pills.

Such an in-depth knowledge of ancient Greek philosophers seems to suggest that early Victorian copywriters were rather erudite characters who had benefitted from receiving a classical education.

We plan to post more of these interesting and erudite adverts on the blog in the near future.

alexander the great and diogenes sell health pills

Lincolnshire Chronicle – Friday 17 June 1842

Image © THE BRITISH LIBRARY BOARD. ALL RIGHTS RESERVED.

http://www.britishnewspaperarchive.co.uk/viewer/bl/0000354/18420617/027/0004

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